itel Smartphone No 1 brand in 2019 under 5K in offline channel

New Delhi, 27th January 2020: itel mobile, from TRANSSION retains No 1 position for 2 consecutive quarters and ends year 2019 as leader under less than 5K in offline space, as per the recent counterpoint research report, Q4 2019. Fortifying its leadership position in the feature phone segment, itel has also emerged as the No 1 Feature Phone brand in Q4 2019, followed by Samsung.

itel for its smartphone offerings witnessed stupendous growth in the second half of 2019, backed by its robust and technologically advanced product offering –  itel A46 (2GB+32GB), a major catalyst behind the brand moving to the top of the chart. The success story of the brand has been attributed to its budget-friendly mobility experience, widespread distribution network and innovative marketing connect and engagement programs, with localized communication approach.

Talking about the success, Mr. Arijeet Talapatra, CEO, TRANSSION India, said, “it gives us immense pleasure to be recognized as leaders in both feature phone and smartphone segment, I would like to attribute this achievement to our discerning customers who have bestowed their trust and confidence on us in giving them superior mobile experience at the most affordable price range. This achievement motivates us and reinforces our commitment towards empowering Indian consumers with best value mobile experience backed by trendy technology and affordability.”

In a hyper competitive market, where brands get replaced in every quarter, itel has been able to cement its position as a leader in feature and smartphone space under the segment it operates across 2019. itel’s consumer centric approach, differentiated product portfolio robust distribution & post sale experience backed by innovative & impactful marketing strategy are the key pillars behind its continued success story in India” said Mr. Tarun Pathak, Associate Director, Counterpoint Research.

The itel family is growing stronger and the brand recently celebrated the milestone of 5 crores+ happy customers in just over three years of its operations in India. The brand coins this success to its local mass connect, formed with the help of innovative marketing practices, such as promising partnership with UP Yoddha; leading team of Pro-Kabaddi league, being part of, celebrations of our customers, across the nation through festive connect programs, and holding extensive campaigns on social media platforms like TikTok.

Recently, the brand also launched itel A25 which is a fully loaded package in the entry level smartphone range for consumers as it  provides trendy technological features like enhanced Brighter Screen, Bigger and Powerful Battery of 3000 mAh, Face Unlock, Multi-language support, Google Lens, 5.0 inches HD+ IPS full screen, Dual 4G VoLTE, , Android Pie 9.0 (Go Edition) OS and with the 1GB RAM and 16 GB storage memory expandable up to 32GB,all at an affordable price point pocket friendly price of INR 3999!

About itel

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Join Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 16th in the 2017/2018 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking. For more information, please visit:

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Joyeeta Mitra