itel launches A25 – India’s 1st Smartphone with HD Display and Big Battery in less than 4K

New Delhi |– Building on the vision of democratizing technology for the masses, itel, the no 1 Smartphone brand in sub 5K segment in offline channel from TRANSSION Holdings launched a fully loaded smartphone A25 with trendy features, at an aggressive price of INR 3,999 in India.  

itel A25 is a complete package in the entry level smartphone range that boasts trendy technological features like enhanced Brighter Screen, Bigger and Powerful Battery of 3020 mAh, Face Unlock, Multi-language support, Google Lens, 12.7cm (5.0) HD IPS full screen, Dual 4G VoLTE, Android Pie 9.0 (Go Edition) OS and with the 1GB RAM and 16GB ROM storage along with dedicated expandable memory card slot up to 32GB, all at a pocket friendly price of INR 3999!

Specifications – itel A25
Display Resolution12.7cm (5.0) HD with 450 nits Brighter Screen with IPS Display
Memory1GB RAM + 16GB ROM
Rear Camera5MP with rear flash
Front Camera2MP with front flash
Face UnlockYes
OS VersionAndroid Pie 9.0 (Go Edition)
Processor1.4 Ghz Quad Core
NetworkDual SIM 4G VoLTE/ViLTE
Language SupportEnglish, Hindi, Marathi, Punjabi, Bengali, Tamil, Telugu, Kannada, Gujarati, Urdu, Malayalam, Nepali, Assamese, Oriya
Colors (Gradation Color)Gradation Blue, Sea Blue, Purple
PriceINR 3999 (MOP)

Commenting on the launch, Mr. Goldee Patnaik, Head of Marketing, itel Business Unit said, “The vast populace in the rural hinterland is the bedrock of growing consumption. They are exposed to trendy technological advancements and thereby aspire to acquire technologically advanced phones that suits their pocket. itel believes in fuelling the aspiration of this segment by empowering them with accessible and affordable Smartphones.”

“Since 2016, itel has come a long way by offering a strong product portfolio that gives consumers in tier 3 and below markets a great value in every purchase they do. The latest launch, itel A25 is a quintessence of magical features like Multi language support, Face Unlock, Google Lens and much more available at a budget-friendly price range of under 4k. We are sure that this powerful combination of features and innovations in itel A25 will extend our customers a very delightful experience and it’ll magically transform the sub 4k category. We are confident that this will be a game changer for upgraders who are keen to move from feature phone to buying their first ever smartphone .”

itel A25 | Experience a Brighter Screen with Bigger Battery!

Fulfilling the aspirations of Tier 3 and below markets, itel A25 comes fully loaded with enhanced and premium features that’ll provide magical experience to the consumers. With a sleek ID of 9.85 mm design, the device comes with gradient tone back color finish. The device is available in 3 gradient tones such as Gradient Purple, Gradient Blue and Gradient Sea Blue. On the display front, itel A25 comes packed with brighter and clearer display resolution of 12.7cm (5.0) HD along with wider viewing angles with IPS.

Running on the Android Pie 9.0 (Go Edition) OS, the itel A25 is powered by 1.4 Ghz Quad Core processor for high-tech experience and seamless functionality. The phone comes equipped with the convenient Face Unlock feature, Multi-Language Support- apart from English and Hindi language, the device has an inbuilt localization of 12 Languages Pack that helps to write various language in India, along with the support of 4G VoLTE/ViLTE across all operator bands of India that enables better call connectivity and faster downloads at the same time. These features are rare to find in a smartphone that is priced under 4k.

itel A25 comes equipped with a 5MP rear camera and 2MP selfie camera that helps to capture brilliant and clear snaps enhancing the photography experience for the consumers under the prevalent conditions. The camera comes with smart recognition capability and HDR features for the rear camera that’s new for the entry-level segment under the 4k range. Alongside, the device comes equipped with Google Lens that’ll provide users to expand their horizon. Google Lens helps you to do much more than just clicking pictures from your camera—helps in smart text selection, smart text search, scan and translate text and much more.

Furthermore, itel A25 runs on powerful battery of 3020mAh and is equipped with 16GB internal storage along with a dedicated expandable memory up to 32 GB.

itel A25 will be available across India starting today.

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Join Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 16th in the 2017/2018 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking. For more information, please visit:

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Joyeeta Mitra