Assam is all set to kick start the celebrations for Rongali Bihu, the Assamese New year, with immense excitement and high- spirited festivities everywhere. Observed with great fanfare across the state, the festival marks the start of an auspicious beginning for Assamese with full gusto, commencing with worshipping cattle, traditional Bihu songs and dance, traditional sweets & delicacies and the quintessential traditional attires made from muga silk.
Festivals being the time when larger part of the Indian families spend time buying gifts for their loved ones, itel is proud to be part of the great celebrations during Bihu by providing lucrative gifting options to its consumers by way of its impressive portfolio of A44 Air, A44 Power and A23 Smartphones. A44 Air is equipped with new age features such as AI Dual Rear Camera, Full Screen at an unbelievable price of Rs 4399/- for consumers. A44 Power is packed with 4000 mAH Battery, which supports longer conversations and hassle free data usage experience with Full Screen at Rs 4599/- along with A23 – which is the most affordable Face Unlock Smartphone with Android Go at Rs 3999/-. These power packed Smartphone portfolios are great gifting options for consumers as they come with impressive features which are relevant and most affordable in pricing.
On this auspicious occasion, as a gesture of appreciation and to wish them luck for the coming year, itel is gratifying its retailers with sweets and Gamucha along with special Bihu themed T-Shirts to commemorate the festivities at select retail outlets across Assam from April 12th to April 16th. Extending the celebration of achieving the momentous milestone of 4cr plus consumers across India, itel has also added colour to the retail stores with impactful branding.
Commenting on itel’s campaign, Mr. Goldee Patnaik, Head of Marketing itel Business Unit said, “itel understands local consumer needs and in the sub 5K segment, provides them with advanced features at affordable prices.,. We have over 4 Crore + loyal customers, which is a testimony of our commitment and growth in India. On the auspicious occasion of Rongali Bihu we are happy to be a part of their local consumer celebrations to build a connect and better understanding them. We also believe that our success as a brand lies in the efforts of our local partners and without them, our success in India would not have been possible. This celebration is a small gesture to thank our discerning customers and valuable retail partners and wishing them a great year ahead. We wish our customers and retail partners Happy Bihu”.